In the UX field, the issue of ‘dark patterns’ — design techniques that deceive users into making decisions that may not be in their best interest — illustrates a lack of attention to design ethics. One of the most prevalent, yet frequently overlooked, dark patterns is “fake urgency.” According to…

This week, we focused on creating a survey to gain insights into the shopping habits of Trader Joe’s customers. Our objective was to identify the most essential features of a grocery store’s website for consumers. This information will guide us in repositioning the Trader Joe’s website in the market. An…

I recently delved into contextual inquiry, a method that combines field observations and interviews to gain insights into users’ actions and thought processes. This approach is more suitable for interfaces with straightforward tasks, allowing participants to demonstrate and explain the task to the researcher simultaneously. As part of my ongoing…

User interview is a helpful tool for exploring users’ general attitudes. They can help the project team better understand why users decide to use or not use a particular product feature. User interviews also provide insights into users’ perceptions of a brand or product and the meaning they associate with…

Reflection after the class “Cognitive Design” — Before diving into this week’s course materials, I came across the title “Design Principles,” I initially thought it would be a discussion about the values that designers prioritize during the design process — a week dedicated to exploring why designers make the value-based choices they do. For instance, I expected…

A positive UX can lead to better user engagement, increased customer retention, and higher revenue. But how could we ensure and prove the business value of UX, especially when we need to communicate its importance to various business units like marketing, sales, and engineering? In this article, I’ll explore four…

When conceptualizing user experience and experience design, it’s important to note that there is no singular definition of “user experience.” According to the book “Interaction Design: Beyond Human and Computer” by Jennifer Preece, Helen Sharp, and Yvonne Rogers, user experience refers to how a product is used and behaves in…

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